Kirill Fetisov:
Digital Marketing & Social media portfolio
Working on best SMM stories and Digital projects
One of the main Marketing objectives is to build a powerful friendship between brand and people
My work experience since 2008
2012-2013
Federal Space Agency "Roscosmos"
YouTube manager
2011-2013
Tinkoff Bank

Social Media team Lead
2013-2018
Moscow Exchange
Digital & Social media team Lead
2018-2019
Libertex

Digital & Social media team Lead
2008-2009
Beeline
Customer service specialist
2009
Teleperformance Russia
Sales manager (cold calls)
2010-2011
"Paper Planes" New Media and Creative agency
Social Media Trainee/Manager
2011-2012
"Grape" Digital agency
Social Media Manager
2019 - 2023
ExpertOption
Head of Digital Marketing
2019 - 2020
Hyper5 LTD.
Marketing Director
2023 - to this day
FBS Markets
Head of Brand Marketing
ExpertOption
All the good I've made September 2019 - November 2023
Audit and improvement management
Complex marketing
► International 8 new team members
► +7 local marketing managers, recruited by myself (Thailand, Vietnam, Brazil, Mexico, Egypt, India, England)
► +2 high-professional in-house editors
► - 3 ineffective social media communities
► +4 new marketing funnels
Online sales improvement
New marketing funnels
► +4 new global marketing funnels
► New funnels created from the scratch
► Launch, monitoring and analytics of new funnels
► 3 of 4 new funnels increased ROMI by 30% in 3 month

Sales through educational webinars and tutorials
Educational marketing
► Implemented automated streaming software
► +4 new out-staff professional speakers for webinar
► X4 increased retention by emails and push-notifications
► 4 new webinar scripts and online streams every month
Traffic via bloggers 
Influencer marketing
► Organised partnership with brand-new Influencer platform
► 300+ collaborations with 1m+ influencers
►Increased Reach percent by 50%
►77% follower increase on social media channels
Product management
Product improvement and gamification
► New localised versions of product
► Wide range of educational and news content added to increase SEO
► Verification of Arabic users improved by hiring native speaker
► Increased new client acquisition by 7% YOY
► New localisation and translation software implemented
► Scenarios for new tutorial videos for platform
► Renewal of statistics tab and creating top-trader challenge inside
Creation strategy from the scratch 
Global marketing and content strategy
► 6 global regions: Latin America, India, Thailand, Vietnam, South Africa and Arabic countries
► SMART objectives and KPIs
► 4 new SMM automatisation tools
► Automatic tracking and reporting implemented

Libertex
All the good I've made since October 2018 till September 2019
Management
12 team members
► International 12 member team
► +3 local SMM, recruited by myself (China, EU, Mexico)
► +2 high-professional copywriters
► - 9 team members by optimising structure and reorganising processes
Strategy & Analytics
One&First Global SMM strategy
► 3 global regions: Latin America, EU and CIS
► SMART objectives and KPIs
► 6 new SMM automatisation tools
► Automatic tracking and reporting implemented
Content production
Content plan and rubricator
► 2 content branches: lead-generating and lifestyle
► 40+ new rubrics and topics
► Redesign video content with production-team
► 14% med. ER as a result (min. 1%)
Internal education
3 SMM educational webinars for regional offices
► 300+ visitors and 700+ views across the company
► +16 new SM accounts (personal and regional) moderated by local colleagues
Paid social ads
100+ paid targeted SM campaigns
► 3 detailed customer SM portraits
► 100+ promo campaigns in SM
► 3 global regions
► $0,63 med.CPC in EU
► $0,19 med.CPC in Latin America
► $0,11 med.CPC in CIS and Ukraine
► 7-9% stable conversion funnel to new lead
2009
4 languages & 3 branches Fb chat-bot
► 3 languages
► 3 branches: CS, education and sales
► 2 manually created detailed flowcharts
► 2 manually created detailed technical tasks

Moscow Exchange
All the good I've made since June 2013 till October 2018
Social meda management
Community management
► Facebook merging two communities together
► Fb followers growth from 2000 to 15000 (5 years, only organic, B2B type of company)
► Vk followers growth from 7000 to 40000 (5 years, 70% organic/30% paid, B2B type of company)
► Vk (educational community) from 0 to 35000 followers growth (2 years, 300k rub budget, B2C type of USP)
► Instagram followers growth from 0 to 3000 (1 year, only organic, B2B type of company)
► YouTube followers growth from 3000 to 7000 (5 years, only organic, B2B type of company)
► LinkedIn followers growth from 1000 to 4700 (4 years, only organic, only Eng content, B2B type of company)



Strategy & Analytics
One&First Digital strategy
► First and only one common Digital strategy
► First and only big analytical research (benchmarks: NYSE, LSE, DB, NASDAQ and BOVESPA)
► SMART objectives and KPIs
► 2 new SMM automation tools
Content production
Content plan and rubricator
► First and only common content-plan
► First and only rubricator
► 100+ videos created with outsources
► As a result pretty good organic ER and followers growth, and stable loyal community created
Management
6 team members
► Local 6 member team
► +3 local specialist, recruited by myself (designer, analytics, web)
Internal education
Monitoring and reporting
► 1 new automated tool for monitoring: IQBuzz
► 1 new tool for reporting: Klipfolio
► Weekly, monthly, quarterly and YoY reports to CMD
Paid social ads
Email newsletter
► Monthly email newsletter for existing and new clients
► Daily email newsletter for all company's employees
Social media Privacy & Guidelines
► 2 global corporate documents: SM Privacy & Guidelines
► SM Privacy rules officially included into Employment contracts in all company
Educational project
MOEX School
From several offline free seminars to:
► One internal learning platform
► 50000 online students
► 30 permanent basic courses
► Own presence in SM (Vk 35000 followers)
► 7% conversion from SM to student
► Targeting ads on Vk (med. CPC $0,11)
► In-house budgeting
Financial marketplace
MOEX Marketplace
► First&One Digital strategy for the first stocks marketplace in Russia and CIS
► Content creation
► Targeting ads on Vk (med.CPC $0,07)
Give your
eyes a rest,
look at my dog
Tinkoff Bank
All the good I've made since December 2011 till June 2013
Management
18 team members
► From 2 specialists our unit grew to 18 people in 6 month
► In 6 month I became a Team leader of this group
► Call-centre 30% incoming calls covered in first 6 month
Strategy & Analytics
Community management
► Twitter account created +8000 followers in 2 years (organic)
► Instagram account created +10000
followers in 2 years (organic)
► YouTube channel created +5000 followers in 1 year (organic)
► Facebook page growth in 2 years +5000 followers (organic)
► Vk community growth from 5000 to 28000 followers in 2 years (organic)
► OK.ru community created +2000
followers in 2 years (organic)
Content production
Analytics & Content plan
► Monthly analytics via IQBuzz service
► Using IQBuzz data for content plan: depends on user's request we create individual content plan and rubricator each month
► 20+ main customer's topics for content were created
► 2 new products were created/reorganised according customer's needs by IQBuzz data
Internal education
Monitoring
► 800 comments replied daily by the team
► 15 min - med reply time (using as KPI)
► Hundreds of clients saved as clients thanks to immediate reaction in SM
Paid social ads
Cross-functional projects
► HR: viral project via SM to cover hiring call-centre needs (3 month - no overtimes for colleagues)
► PR: anti-crisis working on corporate accounts and on personal Oleg Tinkov's account
► Marcom: working on applicable content for paid promo campaigns (according to customer's needs)
Content creative portfolio

Over my 10+ years of experience, I've got a ton of kickass video creatives under my belt. Wanna see some of my masterpieces? Head over to my special YouTube channel by clicking that link! Go on, hit that button!

Hey, check it out!
Here will be more details. Site is updating on a regular basis. Stay in touch!
Contact details
Kirill Fetisov
Digital & Social media manager
Hey, I'm opened for a new awesome projects!
Don't be shy, message me on Telegram, or email me kfetisov89@gmail.com
Follow my Facebook or LinkedIn
This site was made on Tilda — a website builder that helps to create a website without any code
Create a website